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ISSUE 71 (FREE READ)

ZITF REBRANDS AND UNVEILS FUTURISTIC MASTER PLAN

Exciting details of the vision for the Zimbabwe International Exhibition Centre (ZIEC), now renamed the Zimbabwe International Conference and Exhibition Eco-Park (ZICEEP), were unveiled by the Zimbabwe International Trade Fair (ZITF) Company on April 24, 2024.

The fairgrounds in Bulawayo will undergo a transformation into a vibrant mixed-use development, creating a dynamic and modern environment. This long-term Visionary Masterplan aims to introduce world-class amenities to the city, revitalizing the area and enhancing its appeal to residents and visitors alike.

“As the leading exhibition venue in the country, this ZICEEP master plan represents a significant step forward in revitalizing the region and enhancing its appeal as a premier destination for business tourism, commerce, culture, and recreation”, ZITF said in a media statement.

The upcoming precinct will include a state-of-the-art international convention centre capable of accommodating up to 5,000 delegates. In addition, there will be two luxurious hotels – one with 500 rooms connected to the convention centre and another 5-star boutique hotel designed for hosting esteemed guests such as heads of states and VIPs. To cater to the needs of visitors and residents, there will also be a contemporary retail shopping centre, offering a wide variety of retail, dining, and entertainment choices.

Developments will include a theme park dedicated to showcasing Zimbabwe’s rich heritage and iconic landmarks. Visitors will have the opportunity to immerse themselves in the history and natural wonders of the nation, while also enjoying the modern amenities of office parks designed to foster business growth. Moreover, the project will prioritize sustainability by incorporating eco-friendly parks and pedestrian walkways that meet global standards.

The ZICEEP will also preserve and renovate more than 25 historical structures, giving them a modernized aesthetic that aligns with the overall vision. The project is expected to have a phased execution and a budget of USD 300 million.

“The unveiling of the new ZITF Masterplan and Eco-Park represents a transformative moment for Bulawayo and underscores our commitment to driving sustainable growth and development in the region. By revitalising the ZICEEP we aim to create a vibrant hub for commerce, hospitality, and leisure, while also celebrating Zimbabwe’s rich cultural heritage,” commented Busisa Moyo, Chairman of the ZITF Company.

ZITF Company is actively involving stakeholders in the initiation of several significant anchor developments. These projects will likely adopt a Public Private Partnerships (PPP) Model and receive government support in the form of investment incentives. The ultimate goal of these efforts is to realize the vision of NDSI, which aims to transform the economy into an upper middle-income status by 2030.

Text by Martin Chemhere

From S&D ISSUE 65

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