2025 is about going all-in on colour, and one of the colours the world of design is embracing is Purple Basil, International Coatings Company’s Colour of the Year. A sophisticated dusty violet with mauve undertones, this hue reflects the evolving desire for richer, deeper colours in our spaces, mirroring trends seen in fashion, technology, and interior design.

Purple Basil is a tribute to quiet luxury—a movement that defines opulence as understated and deeply personal. This multidimensional colour is the perfect choice for those looking to create a space that feels both timeless and contemporary.

Positioned between mid and dark tones, Purple Basil is a warm and inviting colour. The red pigments in its composition lend it a touch of warmth, creating a balance that is neither too strong nor too subdued.

It is a colour that makes a statement while being versatile enough to complement a wide array of styles, from classic to modern.

Purple Basil has applications beyond the walls of your home. Whether it is featured in consumer electronics, automotive design, or kitchenware, this hue brings a fresh aesthetic to everyday items.

How to Bring Purple Basil into Your Home

Transform a formal dining room into an elevated yet welcoming space by drenching it in this luxurious hue. Add personality to your home’s exterior by painting your front door in Purple Basil, creating a striking first impression.

Inside, experiment with this colour on bathroom or kitchen cabinets for a chic and modern feel. Even smaller spaces, like a powder room, can come alive with a touch of Purple Basil, allowing you to test the waters while making a bold statement.

Again, the announcement of Purple Basil as the Color of the Year 2025 marks a definitive shift from the neutral tones that have dominated interiors for years.

Purple Basil encapsulates this spirit, offering a balance of boldness and subtlety that appeals to both the adventurous and the understated.

In a year that celebrates going all-in on colour, Purple Basil stands out as a symbol of quiet luxury and fearless design. Let this captivating hue inspire your next design or decor project, making your spaces feel exactly the way you want.

“Having always loved the colour purple, this shade strikes a perfect balance, being bold and sophisticated without leaning into any overly feminine tones,” says Belinda Hammond of International Coatings Company.

“Unlike lighter purples, which can sometimes feel delicate, Purple Basil’s dark, vibrant colour is both grounded and captivating, making it a versatile and timeless choice for various interior designs.”

From S&D ISSUE 71