WELL-DESIGNED AND READY FOR BUSINESS, WE TOOK A TRIP TO MSASA TO SEE THE NEW ELITE INTERIORS SHOWROOM. THE LOOK AND FEEL GAVE A PROMISE OF OUTSTANDING PRODUCTS AND A HIGH LEVEL OF QUALITY. IT TURNS OUT IT WAS ALL THAT AND MORE…
IT IS every designer’s hope to have beautiful products to sell. Crafting the very best designs into brands that will be sought after in the market. Taking it a step further is looking for an ideal place to showcase the designs and to convince said clients to purchase. It is therefore important to build or design the perfect places, to adequately express creativity and highlight the level of craftsmanship easily when anyone visits the space. Our space of the month is Empire Living on Steven Drive, Msasa, which on Friday 22nd of September saw Elite Interiors open the doors to their brilliant new showroom home to some of the most modern brands in interior design as well as a coffee shop. The reception area gives you an easy glimpse of what you can expect – a departure from the norm and celebration of international standard products.
This room is home to a fabric library and a selection of pillows, furniture pieces and decorative accessories. Their talented staff is warm and ready to receive and help with all of the details. There is great contrast in the different wallpapers put on every wall, and the room feels alive. The lighting is also great and it is easy to flip through the different fabrics as well as the curtain samples in the adjoining corridor leading into the showroom.
It makes sense that a shop housing design brands would have a very well designed showroom. It is however, not an obvious fact. Empire Living’s interior design is on point. Whether the furniture is arranged into a picture perfect ensemble with other objects and fabrics or simply stacked with other products, it is a simple thing to see each piece and the execution of its design. The warehouse based setting houses all the brands, sited perfectly in a calculated use of space. There is no clutter and the attention to showing detail and craftsmanship is obvious. The first brands you notice are Elite Interiors and Adam Seager as you walk in.
Elite interiors have their beautiful armchairs and sofas throughout the space. Each piece looks comfortable and durable, the amazing level of detail only matched by the great value. Adam Seager makes stunning handmade bespoke timber furniture. His entry into design was driven by an innate curiosity and his creativity allows him to come up with very unique and unforgettable pieces of art.
There is Piccolini, who do gorgeous children’s interiors, characterised by the soft colours and gentle objects in their set-up. Hire Society integrates well within the interiors concept, as brides come to them for their wedding décor and end up seeing all the other furniture and services on offer. They boast a lot of unique props and pieces too. Lastly is Rossal Roasters, their very own little coffee shop where customers can come and have a cuppa while shopping. They thought the smell of fresh coffee and vanilla adds to the shopping experience and the overall ambience of what Empire Living is about.
