In the dynamic landscape of modern design, architectural signage emerges as a cornerstone of any building’s identity. More than mere wayfinding tools, these artistic creations significantly enhance the aesthetics, functionality, and branding of spaces. Architectural signage transcends its practical purpose, transforming environments into engaging and immersive experiences. It’s a testament to the harmonious blend of creativity and functionality, where art meets practicality.
At Geektech Architectural Branding, unique marketing and creative strategies are employed to captivate consumer attention. The company adheres to a “Brand Architecture” philosophy, reflected not only in its projects but also in the partnerships it builds with clients. Geektech is infusing technology into all its architectural designs and digital displays. Geektech Architectural Branding recently relocated to Stand Number 305 Samora Machel, near the intersection with Glenara Avenue. This strategic move positions the company in a space with increased traffic and visibility.
The company has been operating for five years, specializing in enhancing company façades. Their architectural branding transforms the entire front part of a business’s offices or building. They also engage in monumental branding, elevating a company’s image through the use of its name. The goal is to transform the image of businesses and beautify workspaces. “We are a young and futuristic company that have pioneered the architectural signage and branding space in Zimbabwe,” said Kuziva Matara, Director of the company. “We are the experts when it comes to helping businesses send a strong message about who they are through architectural signage.”
Matara explains that their work extends beyond traditional signage, focusing on enhancing a company’s image using
the front part of its premises. Next- level signage on a business’s offices or building showcases its sophistication and modernity. A well-designed sign can convey a company’s level of sophistication.
Architectural branding or signage is more advanced and technical than standard signage and branding. It’s a niche market that is still in its infancy. Kuziva Matara, a young and inquisitive mind, is always eager to learn and improve his business. Recognizing the need for innovation, he decided to form his own company to spearhead his new ideas and improvements. His impressive portfolio speaks to his success. One of their standout projects is the branding and signage work for Sichel Energy Service Station.
This project features magnificent, extensive branding. They have completed several other projects for major companies, including Redan, Energy Park, Corner Peak Mall, Mega Market, Grant Thornton, AMS Medical Laboratories, Allied Insurance, Century Glass and Aluminium, Apostolic Faith Mission in Zimbabwe, and
the Government of Zimbabwe (University of Zimbabwe).
Matara believes that as the commercial and industrial property development space grows, their work will gain recognition and attract more inquiries. He emphasizes the importance of a well-presented business, stating that people are more likely to buy from visually appealing establishments.
He urges Zimbabwean businesses to go the extra mile to present themselves, noting that online presence alone is insufficient. Businesses must beautify their workspaces to attract more clients and achieve rapid growth. Geektech aims to showcase how a company’s front elevation should look when architecturally branded, setting the standard for architectural image.
They adhere to a highly innovative approach, returning to clients after a few years to recommend improvements, including rebranding logos and other building elements to align with evolving trends.
“Our work can be compared to putting make-up on a beautiful lady to enhance her appearance,” Matara concluded.
From: S&D ISSUE 68
