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PPC IMAGINARIUM

PPC IMAGINARIUM

PPC IMAGINARIUM & DESIGN INNOVATION

Every year the PPC Imaginarium Awards in South Africa gives emerging artists the scope to showcase their talent and creative thinking. Concrete is the inspiration, stimulus, and primary medium for revolutionary design thinking and artistry across 6 creative disciplines. PPC Imaginarium Awards has become a celebrated part of the PPC Calendar and is steadily growing in popularity year-on-year as a platform for artists to become recognised, not only by their peers, but also by the wider artistic and business community.

The Awards encompass: Industrial Design, Jewellery Design, Film, Sculpture, Architecture and Fashion. All the contestants receive extensive media coverage during the award judging and exhibition. The winner of the awards takes home R100 000 in cash, in addition each of the category winners and runners up receive cash prizes as well. It’s a showcase of art and design innovation, where the beauty and versatility of concrete is celebrated, and emerging talent is recognised and rewarded

WHAT ARE THE IMAGINARIUM AWARDS?

In 2014, PPC extended its existing sculpture, fine art, and industrial design competition (The Young Concrete Sculptor Awards) to include the creative disciplines of jewellery design, fashion design, and film. Thus, the Imaginarium Awards was created – an ambitious modern art and design competition aimed at providing emerging artists and designers with the opportunity to showcase their talents through the medium of concrete.

THE PHILOSOPHY OF THE IMAGINARIUM AWARDS

PPC believes that investing in innovation and creativity not only creates jobs, it makes for more sustainable communities, better businesses, and pushes our economy to grow in an increasingly competitive global world. By providing support and promoting innovative thinking, the Imaginarium Awards aims to establish young emerging artists and designers as leaders in their respective industries.

Through the convergence of innovation, design, and fine art, the Imaginarium hopes to create a space for young creatives to engage with key social issues faced by people and communities globally.

We would love to be a part of this endeavour in Zimbabwe. Concrete made objects are in this year after all.Watch this spacewww.ppcimaginarium.co.za

MINIMALISM IN THE PURSUIT

Of a clutter-free, sleek and clean living, minimalism was born. It’s described as a style (in the visual arts and in music) that uses pared-down design elements. It derives itself from the reductive elements of modernism. In design and architecture, a subject is simply reduced to its necessary elements. Minimalist architecture has designers focusing on two perfect planes, elegant lighting, and the void spaces left by the removal of three-dimensional shapes in an architectural design.

Minimalism in architecture was apparently influenced by Japanese traditional design and architecture. It is often characterized by meticulous organising of basic elements such as lines and planes. Less is more right? Of cause another emerging fact is that home design seems larger and more expensive (in building Materials) in the pursuit of attractive minimalistic designs, which isn’t minimalist in itself. Because, minimalism, is more like a way of thinking, not just a simple trend. Others extend it beyond design, it’s a way of managing their lives.

It’s a way of simplifying things.

See Also

Architect Ludwig Mies van der Rohe (1886-1969) adopted the “less is more” motto to describe his aesthetic. His tactic was of organising the necessary components of a building to create an impression of extreme simplicity – he enlisted every element and detail to serve multiple visual and functional purposes. The idea in minimalism is, after all, that all parts, details and joinery are reduced to a state where no one can remove anything further to improve the design.

Minimalist architects look beyond the physical aspects of a building, but deeper into the spiritual dimension and the invisible, paying attention to the details, people, space, nature and materials. You see a lot of natural light, sky, earth and air being introduced into the thought process and the harmony that the building and the site will have.

It’s no wonder minimalism is an on-going trend, as it goes along with new and current thought on environmental awareness and making design something that isn’t just aesthetically pleasing, but that makes you feel. Natural light is uplifting and clean design elements and light walls and large windows all help to bring about the full effect. Minimalist furniture and unobtrusive low profile interior elements add to this.


 

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