Plascon has remained Africa’s go-to coatings manufacturer
for over 130 years as a result of its ability to continuously
reinvent itself. Plascon’s entry into Zimbabwe in 2013 to
merge with the giant paint manufacturing company, Astra
Paints has cemented its relationship with Astra to give
consumers a wide range of choice through the various
brands available under our stable to become the no. 1 paint
manufacturer in Zimbabwe.
This year marks Plascon’s biggest brand renewal yet, with
rejuvenated products, exciting initiatives and a bold new
look, to top things off.
In preparation for this relaunch, Plascon has been in a state
of metamorphosis for quite some time. “Businesses are
facing a number of challenges this year and an already tough
economic climate has been worsened by the COVID-19
pandemic. To continue to remain relevant, we’ve set 2020
as the year to add even more value to our customers in this
already difficult market. In addition to the brand’s refreshed
aesthetic and corporate identity, a new range of innovative
and eco-friendly products that offer incredible new technologies with advantages for personal wellness and the planet will be available through renewed operations, logistics and distribution,” says Mr Ebenezer Gumbo the General Manager for Plascon Zimbabwe.
The concept behind Plascon’s new logo is a vision of the
future. This idea of a forward-looking vision is intertwined
with the golden thread of re-invention that runs through
Plascon. It tells an inspiring and confident story.
The striking new logo replaces the former ellipse shape and
takes the typography of the brand name into a more accessible
lower case – with a bolder and upright form that communicates
confidence and leadership. The letter forms are created with
even stroke weights as if made with a paint roller or brush,
which adds an extra dimension to brand storytelling.
Plascon’s iconic oval lives on in the open space created by
the new vision field and allows the logo to adapt easily to
various online and offline communication platforms. The
logo lives predominantly in a field of red that is intuitive and
responsive and can be used as a tag on various executions.
Plascon’s colour landscape has also been updated from
the previous light red to a rich bold red. The primary colour
palette is vibrant and evokes the sense of a new Africa,
creating standout appeal across the brand assets, elevating
Plascon’s presence in the mind of its customers.
Plascon’s new photographic style includes images that speak to its
brand story with the paint as the hero. The style is clean, African,
modern and approachable. Rooted in Plascon’s heritage, the new
identity embraces simplicity and contemporary styling, whilst
maintaining the boldness and integrity for which Plascon is
known.
Furthering its commitment to environmental conservation has been a big part of Plascon’s relaunch. The brand is taking meaningful steps to reduce its
impact on the environment with the introduction of new, eco-friendly
products.
Expect a range of other powerful new products from the country’s
leading coatings brand in the later half of the year, to be launched
under the brand’s refreshed corporate identity. These changes
affirm Plascon’s re-orientation and refreshed commitment to focus on
people and purpose.
We have also taken the opportunity to give one of our brands, Imperial
brand a fresh new look to be in line with the mother brand Plascon. This
is now available in stockist retail outlets.
For more information visit www. plascon.com or contact Ebenezer
Gumbo on 0772 324 124
About Plascon:
Plascon has been a leader in the coatings business since 1889
and has repeatedly set new benchmarks by reimagining and reinventing trustworthy products that will make people’s lives easier
and better, without compromising on quality. Plascon continues
to innovate, with a focus on developing pioneering products
while being conscious of their environmental impact.
