MODERN FURNISHERS HAVE EARNED A FIRM PLACE IN THE WORLD OF FURNITURE RETAIL. THE FAMILY BUSINESS HAS BEEN OPERATING FOR 61 YEARS HAVING BEEN FORMED BY THE ESSOF BROTHERS IN 19
The Manager, Saeed Essof is sure that the probability of your parents or grandparents having bought at least one furniture item from Modern Furnishers is very high, considering the fact that at the peak of their retail success Modern
Furnishers had five branches in different parts of Harare. Today, Modern Furnishers is located at the Engen Complex in Avondale at which they deal exclusively in office furniture. Mr. Essof says that they moved to these premises only last year after a few years of operating from a slightly smaller place they were renting at Hillary House, adjacent to Avondale Shops. Their current spot offers much needed convenience for customers as it has ample parking space. The parking space is right in front of the store so you can literally view some of the furniture range from your car.
Modern Furnishers sells the full range of office furnishings such as desks, chairs, work stations, filing cabinets, boardroom tables, letter trays and reception furniture. Much of the furniture is locally manufactured save for the office chairs which are imported from factories in Asia and South Africa. The products are of a superior quality and to add to that, they come with a five-year warranty. Only retailers convinced of their products’ durability and quality can provide such lengthy warranties on their products.76
The advantage of having a reputable office furniture store is that they regularly get repeat orders. Most companies, successful ones at least, change their office furniture every few years and when they come knocking at your door, it would be for a bulk supply of furniture.
Modern Furnishers have been in the furniture industry for long enough to have established partnerships with local furniture manufacturing factories, who supply office furniture to them exclusively.
These kinds of partnerships ensure that Modern Furnishers have plenty of furniture stock in their warehouse. Whereas it takes most other retailers from weeks or longer to provide you with large furniture orders, Modern Furnishers will usually have the stock on hand to provide the furniture by the next day or within 1 week to complete your order. Their delivery service is fast and efficient. In addition, they have the necessary arrangements to deliver furniture nationwide, delivering to towns as remote as Kwekwe and Victoria Falls.
Regardless of having had to downsize over the past few years, Mr. Essof says that a home furniture store is on the cards. With less on their hands, they have had time to restrategise and their bounce back is bound to be phenomenal. Their customer base which is a mixture of NGOs, mining entities, corporate business and banks do not take lightly of the fact that they have been in the furniture retail business for sixty-one years. The longevity is proof of the excellent customer service, eficient delivery and durable products.
For elegant and durable furniture designs, get in touch with Modern Furnishers at:
Engen Avondale Complex
Cnr King George Rd / Bedford Rd
Call: +263 242 303 125/285 / 08677199191
Text by Farai Chaka,
Photos by Structure & Design