Elite Interiors has recently expanded from their Msasa showroom and manufacturing section to open a brand new, very elegant showroom at 102 Bond Street in Mount Pleasant. (The Mount Pleasant showroom also incorporates display space for Pride of Africa and Kitchen Krazy so it’s a full design service.) Up a short flight of stairs from the busy Bond Street Shopping Centre car park you enter the sophisticated and stylish showroom designed to inspire and motivate and get your creative juices flowing in line with Elite’s maxim “Dream. Create. Live”. Elite’s custom made furniture range and soft furnishings are set out in little vignettes with beautiful lighting and accessories. The range includes lounge sofas and chairs, chaises, barstools and tables as well as dining room chairs. The bedroom range includes headboards and bedroom boxes – and of course there’s their range of curtains, blinds and cushions.
All the furniture is hand made by Elite’s highly skilled team of Zimbabwean crafts people including carpenters, machinists, upholsterers and ironmongers. If you see something in the showroom that’s not exactly what you’re looking for Elite are happy to accommodate any changes to meet your specific needs, and they also work with architects and other interior designers to create site specific custom pieces. While their overall style could be called ‘contemporary chic’ Elite are quite comfortable working just about any design style. The upholstery and soft furnishings are made using a range of top quality fabrics from international names like Hertex, Fabric Library, St Leger and Viney, and others.
They also have a huge range of fabric samples to choose from so you’re guaranteed to find exactly what your heart desires for your upholstery, curtaining and cushions. It all started back in 2006 when Nikki de Wet returned to Zimbabwe after studying Interior Design in Australia and set up Elite Interiors. Initially the company operated on a fairly small scale as Nikki began to establish her client base and the production team. In the beginning the company focused on curtaining and soft furnishings before venturing into furniture manufacturing. After establishing a client base in the residential, hospitality and banking areas Nikki and her team installed their products in 6 prominent hotels in the few years between 2011 and 2013.
Then, after about 10 years of fairly small scale production, the factory and showroom in Msasa was established, allowing Elite to expand even more and take on bigger projects as well as creating their own exclusive and distinctive range. Their vast client range over the years includes many private residential projects as well as exclusive hotels like Monomotapa Hotel, Cresta Hospitality Group, and Rainbow Towers. They have supplied a number of lodges including Illala Lodge, York Lodge, Aberfoyle Lodge and the worldfamous Victoria Falls Safari Lodge. Other clients include Barclays Bank and FBC Bank.
They also supply the retail industry and interior designers, and are looking to push their brand and products into the export market, while still providing superior and affordable products back home. Apart from manufacturing and retailing Elite also offers an exclusive Interior Design and Consultation Service for residential and commercial projects. Elite offers personalised service, attention to detail and the capacity to adapt and meet, or exceed, clients’ needs.
Nikki is passionate about creating employment and giving opportunities to Zimbabweans through training and work experience. Elite continues to give back to the community through various charitable services and programs. So future plans for Elite would be to continue to grow the Elite brand to provide other home industry products such as flooring and textiles for the industry.
To find out more: Visit their showroom and manufacturing branch at: Unit 3, 51 Stevens Drive, Msasa Visit their new Showroom at Bond Street Shopping Centre Call: +263 77 232 1581 Email: firstname.lastname@example.org Website: www.elitezim.com
text by Michael Nott
photos by Michele Fortmann and Structure and Design